Privacy Policy

Parfums de Coeur – Website Privacy Policy

Last updated: August 11, 2026

Arthēa (formerly known as PDC Brands) is the operating business name of Parfums de Coeur, Ltd.

Parfums de Coeur, Ltd., including Original Additions (Beauty Products) Limited and all its group companies and subsidiaries (collectively, “”, “we“, “our“, “us“) respect your privacy. This global Privacy Policy explains how we collect, use, and share your personal information, as well as the privacy rights and choices relating to your personal information. For the purposes of this Privacy Policy, “personal information” means any information that identifies or relates to a particular individual, and also includes information referred to as “personal data” or “personally identifiable information” under applicable data privacy laws.

This Privacy Policy only applies to personal information that we collect when you visit, interact with, or use our website (https://www.Arthēawellness.com/), or other websites that we own and operate (including: https://www.bodyfantasies.com/; https://www.cantubeauty.com/; https://www.drteals.com/; https://www.eylure.com/; https://www.bodycology.com/; https://www.bodman.com/; https://www.salonsystem.com/ which link to this Privacy Policy (collectively, our “Websites“).

This Privacy Policy does not apply to the privacy practices of any third-party websites, including those that may be linked through our Websites. Such third-party websites are governed by their own privacy policies. Please read the privacy policy of the third-party website for further information about their privacy practices.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the end of this Privacy Policy.

We recommend that you read this Privacy Policy in full to ensure you are fully informed. However, if you only want to access a particular section of this Privacy Policy, then you can click on the relevant link in the Table of Contents below to jump to that section.

Table of Contents

Personal information we collect
How we use your personal information
Legal basis (EEA and UK residents only)
Sharing of personal information
Cookies and similar tracking technologies
International data transfers
Data security
Data retention
Links to Third Party Websites and Third-Party Plug-Ins
Children’s privacy
Your Data Protection rights (EEA and UK residents)
U.S. State Data Privacy
Updates to this Privacy Policy
Contact us

1. Personal information we collect

The personal information that we collect about you depends on how you interact with us:

a) Information that you provide voluntarily

ARTHĒA collects certain personal information from you when you choose to provide us with this information. Such personal information may include:

Contact information: such as your name, email address, phone number, company name, mailing address.
Biographical and demographic information: such as your date of birth, ethnicity, age, and gender.
Marketing information: such as your email address and contact preferences if you subscribe to our marketing emails, participate in our sweepstakes, or receive advertising or promotional offers.
Account information: such as your email address or username and password if you create a user account with us.
User Content: such as social media profiles, engagement with the Websites, photographs, images, videos, survey responses, comments, product reviews, testimonials, and other content.
Health and/or Medical Information: we receive information that you choose to provide to us, for example if you send us self-reported information about your skin conditions or medical conditions that may impact your skin (e.g. acne, etc.) or if you contact us to obtain a product recommendation from us.
Content and communications: such as if you correspond with us by email, send us a message via our ARTHĒA Website contact form, or otherwise request information or support from us.

b) Information that we collect automatically

When you visit our Websites, we may collect certain information automatically from your device. In some countries, including countries in the European Economic Area (EEA), and certain states in the United States, this information may be considered personal information under applicable data protection/privacy laws. Specifically, the information we collect automatically include:

Online Activity and Browsing Behavior: we use cookies, pixel tags and other similar technologies on our Websites to automatically collect information about your interaction with our Websites and communications you receive from us, as explained further in the “Cookies and similar tracking technologies” section below. This information includes links clicked, page views, purchases, searches, features used, items viewed, time spent on the website, app, or communications and ads or coupons clicked
Device Information: we collect technical information to help us personalize and be more consistent with what we serve to you (IP address, browser and device type, mobile device and advertising ID, operating system, carrier, language, and similar information)
Broad geographic location (e.g. country or city-level location) inferred from the IP address used and other technical information.

c) Information that we obtain from third party sources

From time to time, we may receive personal information about you from third party sources including: our group companies and affiliates; vendors and service providers who help us operate our business; social networks and advertising providers; business partners who may co-sponsor a sweepstake or particular promotion; and publicly available sources.

2. How we use your personal information

We use and process your personal information for the following purposes:

To improve our Websites and products: to improve the performance and functioning our Websites; to provide you with information about the products displayed on our Websites, and to enhance your experience on our Websites by tailoring the content to your preferences.
To promote the security of our Websites: to investigate and prevent unauthorized access to or illegal use of our Websites and services, to protect against and detect fraud, abuse, and other unlawful activity, and to enforce our Websites’ Terms of Use, other corporate policies, and industry standards.
To handle contact and support requests: If you fill out our “Contact Us” webform on our Websites, or if you contact us by other means including via email or mail, we will need to process your personal information in order to assist with your request.
To help you locate beauty professionals and distributors of our products: such as retailers and independent beauty stores that stock our products.
To send marketing communications: to communicate with you about our products, including your participation in sweepstakes, contests, promotions or events that we think may be of interest to you.
To perform market research: such as to determine trends and business opportunities based on consumer activity.
Online advertising: to deliver advertisements to you based on your interests related to our Websites and products.
For our business purposes: such as to analyze how visitors use our Websites, and to aggregate statistical data regarding usage of our Websites.
Transactional considerations: to facilitate transactions and to send you related information including purchase confirmations and invoices.
Customer relationship management: to establish you as a customer on our systems, provide you with information on our products, and to manage our customer relationship with you.
Compliance with legal obligations: to comply with our legal obligations under applicable laws, including our obligations to respond to your requests or those of any government authorities under applicable data privacy law.

3. Legal basis for processing personal information (EEA and UK residents only)

If you are a resident of the EEA or the UK, we are required to explain the legal basis for processing your personal information. Our legal basis for collecting and using the categories of personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, in general we collect your personal information only pursuant to the following legal bases, as applicable:

Consent: we may use your personal information when we have your explicit consent to do so, where required or permitted under applicable law.
Legitimate Interests: we may use your personal information when the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.
To contract with you: we may use your personal information in order to perform a contract with you.
Compliance with legal obligations: we may use your personal information in order to comply with a legal obligation under applicable laws, or to protect your vital interests or those of another person.

4. Sharing of personal information

We may disclose or share your personal information to the following categories of recipients:

Our group companies and affiliates: for purposes that are described in this Privacy Policy.
Third party service providers and vendors: who provide operational or data processing services to us, such as web hosting companies, email marketing companies, customer support specialists, suppliers, sub-contractors and data processors who process personal information for purposes that are described in this Privacy Policy.
Business partners: such as retailers and distributors who partner with us, or companies who co-sponsor sweepstakes or promotions.
Advertising partners, networks, and social media platforms for marketing and advertising related purposes.
Law enforcement bodies, regulatory or governmental agencies, and/or courts: in response to legal process or when we believe in good faith that the law requires it, for example, in response to a court order, subpoena or a law enforcement agency’s request.
A strategic transaction partner: for example in connection with any actual or proposed strategic merger or acquisition with another company, including its professional advisors, provided that we inform the merger/acquisition partner it must only use personal information for the purposes described in this Privacy Policy.

5. Cookies and similar tracking technologies

Like most websites, our Websites use cookies and other similar tracking technologies such as web beacons and pixel tags (collectively, “Cookies”). These Cookies may collect certain technical information such as your IP address, device type, browser type, operating system, and information about usage of our Websites including traffic data, logs, and pages visited on our Websites.

We may use Cookies in the following ways: to ensure our Websites function properly; to collect statistical information about how visitors use our Websites which in turn helps us improve our Websites; to enhance user experience; and to display more relevant content and tailored advertisements on our Websites and across third-party websites that is based on your browsing activities and online behaviour. This is known as “interest-based advertising” or “online behavioral advertising”. We may also partner with third party advertising networks and advertising technology companies to either display advertising on our website or to manage our advertising on other sites. Our ad network partners use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests.

You can accept or decline these cookies at any time by adjusting your cookie choices in our cookie banner that displays when you visit our Websites. Please note that if you choose to disable certain cookies, this could affect certain features or functionality of our Websites.

For further information about the types of Cookies we use, how we use them, and how you

can control and opt out from such Cookies, please see our Cookie Policy.

6. International data transfers

ARTHĒA is a global company and may collect and process data and information in countries around the world. Therefore, subject to applicable laws, your personal information may be located and processed in a country other than your country of residence, or the country from which you provided ARTHĒA with your personal information. These other countries may not have the same data protection laws as the country in which you reside.

In addition, we may transfer the personal information we collect about you through our Websites to our affiliates, subsidiaries, and service providers in other countries, such as to the United States, for the purposes described above. When we transfer your personal information to another country, we do so in accordance with applicable law.

For personal information transferred from the European Economic Area (EEA), Switzerland, or the United Kingdom, to countries which are not subject to an adequacy decision, we rely on approved data transfer mechanisms, such as Standard Contractual Clauses, to ensure that such transfers of personal information will remain protected in accordance with this Privacy Policy.

7. Data security

We use appropriate technical and organizational security measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information.

Please be advised, however, that while we deploy these security measures and strive to protect your personal information, the use of the internet is not 100% secure, and for this reason we cannot guarantee the security or integrity of any personal information that you transmit or disclose to us or to a third party or vendor who provides services to you online. You should only access our Websites within a secure environment.

8. Data retention

We retain your personal information only for as long as we require it for the purposes set out in this Privacy Policy. However, we may need to keep some of your personal information for a specified period of time as required by certain laws (for example to comply with applicable legal, tax, or accounting requirements).

9. Links to Third Party Websites and Third-Party Plug-Ins

Our Websites contain links to other websites, for example, retailers and independent beauty stores that stock our products for your convenience and information. We are not responsible for the content or privacy practices of such third-party websites which are governed by their own privacy policies. Please read the privacy policy of the third-party website you link to for further information about their privacy practices.

In addition, our Websites contain links to social networking providers (such as: LinkedIn, Facebook, Instagram, X, TikTok, Pinterest, and YouTube) which host official brand pages of our ARTHĒA brands. These social networks and third-party plug-ins may also collect information regarding your use of the Websites and your interactions with these social media features. Your interactions with those social media features are governed by the privacy policies of the companies that provide them. We are not responsible for the content or privacy practices of those third-party plug-ins, and we recommend that you review the privacy policies of linked websites and social media pages that you visit.

10. Children’s Privacy

ARTHĒA has no intention nor do we knowingly collect any personal information from children under the age of 13. If you’re a parent or guardian and you believe your child has submitted personal information on our Websites, please contact us via one of the methods described in the Contact Us section below.

11. Your Data Protection rights (EEA and UK residents)

Depending on your location, and subject to applicable law, you may have certain rights regarding the personal information we collect about you. Individuals located in the EEA and UK have the following data protection rights:

You may access, correct, or request deletion of your personal information.

You may object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information.

You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” link in the marketing e-mails we send you; by unselecting the subscribe box in your account settings (if applicable); or by using the contact details provided under the “Contact us” heading below.

If we have collected and processed your personal information based on your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority.

To exercise any of the above rights, please use the contact details provided under the “Contact us” heading below. We respond to requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

12. U.S. State Data Privacy

California

Additional Disclosures for California residents

This section only applies to residents of California, USA. The California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA“), requires us to provide California consumers with some additional information regarding how we collect, use, and disclose your personal information, and the rights available to California consumers under the CCPA. The terms used in this section have the same meaning as in the CCPA.

As described in section 1 of this Privacy Policy, we may collect the following categories of information about you when you visit our Websites:

Identifiers, such as your name and email address;
Other personal information, such as physical characteristics or descriptions, as well as medical and health information, which may be considered as ‘sensitive’ personal information.
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)), such as your contact information;
Device identifiers, such as your IP address;
Internet or other network activity information, such as your browsing history;
Geolocation data; such as your approximate location based on your IP address and other information that identifies or can be reasonably associated with your device;
Commercial information, such as transaction data;
Your account log-in information i.e. username and password to access your account (if you have an account with us);
Professional or other employment related information, such as company name;
Audio and Visual Information, such as photographs, images, videos, and recordings of your voice (such as customer service calls recorded for quality assurance); and
Inferences, such as information we may infer based on the above information and your interaction with us.

The sources from which we collect personal information are also described in section 1 of this Privacy Policy. The business and commercial purposes for which we collect this information are described in section 2. The categories of third parties to whom we disclose this information for a business purpose in the preceding 12 months are described in section 4 of this Privacy Policy.

California Privacy Rights

If you are a California resident, you may have the following rights under the CCPA, subject to certain limitations and exceptions under applicable law:

Know and Access: You have the right to request to know and access the following information covering the 12 months preceding your request:
- the categories of personal information we have collected about you;
- the categories of sources from which your personal information was collected;
- the business or commercial purposes for collecting, “selling” and/or “sharing” your personal information;
- the categories of third parties to whom we have disclosed, “sold” or “shared” personal information about you; and
- the specific pieces of personal information we have collected about you.

You have the right to receive your personal information in a portable and commonly used format.

Correct: You have the right to request that we correct any of your personal information that we have collected from you that is inaccurate.
Delete: You may have the right to request that we delete certain personal information we have collected from you.
Opt out of the “Sale” and “Sharing” of your personal information: You have the right to request that a business not “sell” or “share” your personal information with a third party, as those terms are defined under the CCPA. ARTHĒA does not sell personal information as the term “sell” is traditionally understood (i.e. for money). However, as discussed in our “Cookies and similar tracking technologies” section above, we do process personal information through cookies and other similar technologies for the purpose of interest-based advertising if you instruct us to do so, which could be deemed a “sale” or “sharing” of personal information under the CCPA. You can opt out of such sharing of personal information by adjusting your cookie choices at any time, or by clicking the “Do Not Sell My Personal Information” link in our cookie banner.
Limit the Use and Disclosure of Your Sensitive Personal Information: We do not use or disclose “sensitive personal information” beyond the CCPA-permitted purposes. As a result, we do not offer an ability to limit the use or disclosure of sensitive personal information.
Non-Discrimination: You have the right to not be discriminated against for exercising any of your CCPA rights.

Please note that the rights described above are not absolute, and where an exception under applicable law applies, we may be entitled to refuse requests in whole or in part. In California, an authorized agent may submit a rights request on your behalf. We may require an authorized agent to verify their authority to submit a request on your behalf, or we may require you to verify your own identity or confirm with us that you provided the agent with permission to submit the request. We will only use the information provided for verification to confirm the requestor’s identity or authority to make the request, and for our compliance records.

To exercise any of the above rights, please refer to our contact details in the “Contact us” section below. We endeavor to respond to a verifiable request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period (up to a total of 90 days) in writing.

Other California Disclosures

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
Financial Incentives. Under California law, we do not provide financial incentives to individuals who allow us to collect, retain, or use their personal information. We will describe such programs to you if and when we offer them to you.
California Residents Under Age 18. If you are a resident of California under the age of 18 and a registered user of our website, you may ask us to remove content or data that you have posted to the website by writing to us using the details provided below in the section Contact Us. Please note that your request does not ensure complete or comprehensive removal of the content or data, as, for example, some of your content or data may have been reposted by another user.

Additional U.S. States

This section applies to residents of certain U.S. states which also have an applicable data privacy law currently in effect, including but not limited to: Colorado, Connecticut, Utah, Virginia, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island. Depending on your U.S. state of residency, you may have the following privacy rights (as and to the extent applicable):

Know and Access: You have the right to request to know and access the personal information that we have collected about you.
Data Portability: You have the right to obtain your personal information in a portable and readily usable format.
Correction: You have the right to request that we correct inaccuracies in your personal information.
Deletion: You have the right to request to delete your personal information.
Opt-out of Data Processing for purposes of Targeted Advertising; Sales to Third Parties; and Profiling: As described in the California section above, we do not sell Personal Information to third parties for money, nor for the purpose of profiling in connection with decisions that produce legal or similarly significant effects. However, we do process personal information for the purpose of interest-based advertising, if you instruct us to do so. You have the right to opt out of the processing of personal information for targeted advertising purposes at any time by adjusting your cookie choices at any time or by clicking the “Do Not Sell My Personal Information” link in our cookie banner.
Right to Limit Certain Sensitive Personal Information Processing: Some U.S Privacy Laws require consent for the processing of sensitive personal data or special category data, which can be revoked, subject to certain exceptions and exemptions (for example, if the processing of your sensitive personal data is required to provide a product or service specifically requested by you). Depending on your state of residence, you have the right to revoke such consent, if applicable, and/or direct businesses to limit their use and disclosure of sensitive personal data or special category data if they use or disclose it beyond certain internal business purposes. We do not collect or use such data beyond permitted purposes in accordance with applicable law.
Appeal: You have the right to appeal a refusal to take action on your request. You may ask us to reconsider our decision within 45 days after we send you our decision. We will endeavor to respond to your appeal within 60 days of such an appeal, including a written explanation of the reasons for the decision, and any action taken or not taken in response to the appeal.

Please note that the rights listed above only apply to a resident who is acting in an individual or household context only, and do not include residents acting in a commercial or employment context. If you reside in a U.S. state which has an applicable data privacy law currently in effect, and wish to submit a rights request, please refer to the “Contact us” section below.

13. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. You can see when it was last updated by checking the “last updated” date at the top of this Privacy Policy. We encourage you to check on this page periodically so that you can keep up to date with any changes.

If we make any material changes to this Privacy Policy, we will take appropriate measures to inform you that are consistent with the significance of the change, for example, by posting a prominent notice on our Websites.

14. Contact us

If you have any questions or concerns about this Privacy Policy, or wish to submit a privacy rights request, please contact us by using the following contact details:

Arthēa

50 Main Street

Suite 922

White Plains, NY 10606

United States

Email: customerservice@artheawellness.com